October 2025AMOR Ice Cream Wrote the brand manifesto for AMOR Ice Cream, a transborder project rooted in Tijuana with operations in San Diego, focusing on the copy as a tactile, emotional touchpoint. Written to be discovered while holding the product, the manifesto bridges language, memory, and border identity, turning packaging into a moment of recognition and nostalgia. The result is a voice that feels personal, immediate, and deeply resonant for a binational audience.
