January 2024 - December 2024World Design Capital San Diego-Tijuana 2024
I supported cross-border initiatives through strategic copywriting and localization, adapting complex messaging for Spanish-speaking audiences. The work prioritized cultural alignment, clarity, and consistency within a global narrative.
Project: World Design Spotlight
Developed the editorial tone and script structure for a series of 10 videos featuring regional design innovators. Bridged the San Diego–Tijuana creative scene by ensuring content was culturally attuned, accessible, and consistent with the project’s binational identity.Watch the full series here
Project: Website Localization & Copy Editing
Localized the website from English to Spanish within a cross-border context, working collaboratively to adapt the language to regional nuances while maintaining the integrity of the global brand voice.
Visit website here